Welcome to REactivity, Software, Data & AI Consultancy since 2007. Reactivity is me, Anko Top. After working as a consultant in software engineering for almost a decade, I needed more flexibility and freedom, so in October 2007, I became a freelancer. The financial crisis was already on the horizon, but its impact seemed limited to some specific financial corners. A year later, the impact became clear as companies laid off all their external people at a record rate. This was my first business lesson; you need to be able to pivot fast if circumstances change. This applies even more now than it did then, as change now happens at a breathtaking speed,

For me, the most astounding feature of technology is its ever-growing importance in all aspects of our daily and professional lives. At the start of my career, the question of what and how to automate was still easy to answer, but now we are confronted with an often confusing multitude of choices on business models, approaches, tools, methods, technologies, add-ons, principles, architectures, hardware, software, techniques, machine learning models, co-pilots, frameworks,  and languages (to name but a few).

Along with the growing number of choices comes a growing level of uncertainty about their outcomes and longevity. Time moves fast, and what seemed like a great approach or solid technology yesterday may be a failure or dead-end tomorrow. My approach to these challenges is pragmatic and follows Einstein’s advice: “Everything should be made as simple as possible. But not simpler.”. Solutions must be agile, flexible, and, most of all, ready for change.