REactivity

Welcome to REactivity, your reliable partner in IT & Data Consultancy since 2007. The most astounding feature of Information Technology is not its rapid growth but its ever-growing importance in all aspects of our daily and professional lives. Once the question of what and how to automate was an easy one to answer but now we are confronted with an often confusing multitude of choices on business models, approaches, tools, methods, technologies, add-ons, principles, architectures, hardware, software, techniques, machine learning models, frameworks and languages (to name but a few). Along with this growing number of choices comes a growing level of uncertainty about their outcomes; time moves fast and what seemed like a great idea or solid technology yesterday can prove to be a failure or dead-end tomorrow.

My approach to these challenges is pragmatic and follows Einstein’s advice “Everything should be made as simple as possible. But not simpler.”. Solutions must be agile; flexible and ready for change. The cloud is an ideal environment (whether AWS, GCP, or Azure) because, if done well, it allows for flexibility that isn’t possible with on-premise environments.

The other day I was reading a book about Amazon and was surprised to find that despite the obvious difference in scale and resources our values overlap:

• customer obsession
• willingness to think long term
• eagerness to invent
• taking professional pride in operational excellence

But I’m not Amazon, and in addition, I value:

• openness
• fairness
• teamwork