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The Sunken-Cost fallacy

Somewhere around 2003, I bought a red Ford Escort Station wagon like the one in the photo.  It was not because I particularly liked it, but I could afford it and desperately needed a car for my work. It turned […]

Cloud well-architected framework

All three big cloud providers have more or less the same IAAS, PAAS, and SAAS offerings. Sure, they can differ in the details (and price) but given they tend to offer what customers want there are many similarities. They also […]

Hyper-reality: an AR vision

When I was cleaning up some of my old projects and websites I came across this post that I had posted on in early 2017. Four years later it is as fascinating as it was then. From a technology […]

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About REactivity

Welcome to REactivity, Software, Data & AI Consultancy since 2007. Reactivity is me, Anko Top. After working as a consultant in software engineering for almost a decade I needed more flexibility so I became a freelancer.

For me, the most astounding feature of technology is its ever-growing importance in all aspects of our daily and professional lives. At the start of my career, the question of what and how to automate was still easy to answer, but now we are confronted with an often confusing multitude of choices on business models, approaches, tools, methods, technologies, add-ons, principles, architectures, hardware, software, techniques, machine learning models,  co-pilots. frameworks and languages (to name but a few). Along with the growing number of choices comes a growing level of uncertainty about their outcomes and longevity. Time moves fast, and what seemed like a great approach or solid technology yesterday may prove to be a failure or dead-end tomorrow My approach to these challenges is pragmatic and follows Einstein’s advice: “Everything should be made as simple as possible. But not simpler.”. Solutions must be agile, flexible, and ready for change.

“Everything should be made as simple as possible. But not simpler.”

Albert Einstein


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